Thomson Reuters Core Publishing Solutions Blog

"It's all in the wrist . . . I mean, the List!"

Posted by Vickie Jensen on Mar 26, 2020 10:29:54 AM

BPM services at your fingertips!

When someone says, “Gee, it’s all in the wrist” they are usually touting their specific expertise. The 
male golfer in putting green about to put the ball in the holephrase dates way back to the late 1800s, in reference to tennis skills. But, be it tennis pro, golfer, magician, bowler, there are famous people who say this as a means to be humble, yet acknowledging your compliments regarding their ability. Let me tell you, I’ve got some mean miniature golfing skills!

In my normal fashion, I went searching to see how many times I can recall hearing this famous phrase iterated in a movie. I scanned the decades, and found a few that I have viewed. How many of these movies do you recognize “it’s all in the wrist” being used? (I would love to hear if any others popped into your head.) By the way, I am a movie buff, and have an extensive personal library. I could open up my own local Blockbuster franchise.

  • Miracle on 34th Street, when Kris showed the “fake” Santa how to use the whip to drive the reindeer during the Macy’s Day parade
  • Sabrina – 1955 version with Audrey Hepburn. She said “New egg. It’s all in the wrist.”
  • Octopussy – 1993 with Roger Moore as James Bond
  • Tron – Legacy – by Jeff Bridges
  • And even in Cloudy with a Chance of Meatballs II, while the son learned how to fish.
  • There's a spin-off of the phrase (maybe a stretch) in Happy Gilmore, where he says "It's all in the hips!"

Blue Mailbox with Mails Isolated on WhiteIn our case, “it’s all in the list!”
We are experts in processing mailing lists!

Large or small, single unit packaging, or multi-pack. You could say, but Vickie, it’s all in your head . . . but no, I assure you, I am not making this up.


When it comes to List Processing, "It’s all in the little details,"
and here are just a handful:

1. We will run a provided list through CASS services to verify that the list complies with USPS address / zip+4 rules.

2. If needed, we can process through the National Change of Address (NCOA) database to guarantee you are not sending product to bad addresses.

3. What packaging needs are required? We have lots of options!

4. Is there a certain type of label template that is needed for your packages? We have many templates on hand, and will create a custom label if needed.

5. We can handle both domestic and international addresses, at below published shipping rates!

6. All services provided by our dedicated Distribution team.

If you are looking to send out to your pre-sales book list, newsletter or magazine list, or even distribute an educational book to your students across the globe, we are here for you.

AND . . . if your needs include warehousing and distribution services, that's one our expertise's, too. We have over 500,000 square feet of space, and currently manage 90,000+ SKUs from one location. Check out this link for more details. Delivering your Products through CPS

"It's all part of the experience" . . . the CPS experience.


Topics: Book Printing Solutions, book fulfillment, book printing services, book fulfillment services, book printers, Book Printing, list services, subscription

Surviving a Midwest Winter . . .

Posted by Vickie Jensen on Apr 17, 2019 7:04:10 AM

April 9, 2019: As I sit here, preparing for the latest publisher conference, I reflect on how we survive as Printers. Similar to the US Postal Service, we provide book printing services come rain, shine, AND Blizzards. This has been an exceptional year of records for us in the Midwest. We had the 5th snowiest winter on record (that record could go even higher this week), and we already broke the record for the snowiest February in history. We are a hardy bunch, and push through the elements to ensure that we provide the best customer service possible even when the weather is against us. We even cancelled an annual tornado drill because of the recent blizzard and flooding. Another statistic I’d like to share, is that we are listed as #71 Printer on the Printing Impressions Top 400 Printers list for 2018. That’s a statistic that doesn’t make me sad.

A little bit about us: We are located in Eagan, Minnesota. Historically known as West Publishing, we have been in the book printing business since the late 1800s. We were purchased by Thomson in 1997, and then Thomson bought Reuters in 2008, which evolved us into Thomson Reuters. So, who in the world is Core Publishing Solutions?

As I mentioned, we have been printing books since the 1800s. It wasn’t until the early 2000s that we began our outreach to external publishers (we call them 3rd party customers), to provide book manufacturing services for others. A group of creative minds got together, and came up with our new name, Core Publishing Solutions. We had never really marketed ourselves to the outside up to this point, since we were predominantly an “in-plant” printer.

Our external outreach began to evangelize our capabilities as a Commercial Printer. It started as a one-person team, who helped invent our first website It was full of frames, and pictures, color, and Sooo much information. The more the better, right?? That outreach worked! We started attending conferences for trade publishers, university presses, and in most recent years, faith-based publishing events.

We keep evolving . . . with a larger team, a clear focus to provide premium customer service, more marketing, and a new and improved website, current with the times, including video. Our plant continues to invest in the latest technologies for workflow, inkjet technologies, and offset presses. We are here for the long haul, to focus on what we do best . . . print books. Winter, Spring, Summer, Fall (yes, the seasons do get confused here!). And, we just don’t print them, we can warehouse and fulfill for you, too!

To really get an in-depth view of our capabilities, click here to be directed to our 2018 Guide to Book Manufacturing. It literally takes you through every department in our facility.

Just so you know I’m telling you the truth about our ability to survive, Here we are in full-living color!





Topics: Book Printing Solutions, Thomson Reuters Core Publishing Solutions, book fulfillment, book printing services, book printers, Book Printing, Book Binding

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